Over 40% of Websites Worldwide are Built on WordPress!
In recent years, more and more business owners have identified the global trend of transitioning from physical commerce and advertising to virtual commerce and advertising. Most businesses in Israel maintain, alongside a physical store, a website for selling and advertising their services or products. The majority of websites in Israel are WordPress sites.
WordPress is a convenient and accessible platform for building and designing websites, and more than fifty percent of business websites in Israel are built on this platform. For websites that also sell products, the most common store to add to the platform is WooCommerce.
In the text before you, you can read about everything important to know about maintaining WordPress sites and WooCommerce stores.
Website Maintenance
Website maintenance is no longer as simple as it used to be. A site that is not regularly maintained will accumulate many issues that will harm the user experience of your customers – and thus directly affect your revenue from the site. Just like a car, to prevent the accumulation of problems – regular maintenance is essential.
Website Maintenance with a Professional Company
To maintain your site, you can turn to a professional website maintenance company (such as Digitizer). The highest quality website maintenance companies in the market specialize in all types of platforms and help you ensure that your site is accessible and inviting. Therefore, when approaching a website maintenance company, it’s important to choose wisely.
Website Maintenance – What it Includes
There are quite a few services that website maintenance companies can offer you. For example, ongoing website maintenance is a basic service in any website maintenance company. Website maintenance companies can also offer solutions for security and design. Another important service is website backup.
WordPress Site Maintenance
Websites built on the WordPress platform are currently the most common type of sites in Israel, especially for business websites. WordPress is a content management system that allows users to manage any content they upload to it and present it to the world in the form of a website. WordPress is famous for its extensive plugin system and design options.
What’s Done in WordPress Site Maintenance
There are quite a few things that need to be done as part of WordPress site maintenance. First of all, WordPress sites need regular maintenance to maintain a smooth and pleasant user experience. Among the main tasks to be performed as part of WordPress site maintenance are bug fixing, image compression, and CDN deployment when possible.
Why It’s Important to Backup a WordPress Site
Another very important task to perform as part of WordPress site maintenance is backing up all the content on the site. Backing up a WordPress site is especially important so that you have the option to restore the latest version of the site if a malfunction or breach occurs that forced you to take the site down.
WordPress Security
If you read the news, you’ve probably heard about some major cyber attacks that occurred in 2021. WordPress sites enjoy many advantages due to the open-source format in which they are written, but this advantage also exposes them to a significant risk of cyber attacks. Therefore, WordPress security is very important.
How WordPress Security is Implemented
WordPress security is based on a combination of two techniques. The first – implementing security solutions published in the WordPress platform’s developer community. The second – identifying and protecting against security issues that your website maintenance company will perform specifically for your site.
WordPress Security for WooCommerce Stores
WordPress security becomes especially important for WordPress sites that also have a WooCommerce store. Online stores can hold information on the credit card details of dozens, hundreds, or even thousands of customers. This information can make the sites a target for many cyber attacks. Therefore, it is very important to implement WordPress security.
Search Engine Optimization
To make money from your site, you need to internalize a simple equation – the more visits you have to your site, the more valuable it will be. The value of the site comes from user traffic. The more users on the site – the more valuable the advertising space will be. Therefore, SEO (Search Engine Optimization) needs to be performed.
How to Do SEO
To perform search engine optimization, you can turn to companies specializing in the field. Meanwhile, if you hire the services of a WordPress site maintenance company – it will take care of performing SEO for your site regularly. The site maintenance company can employ its own people or outsource the optimization.
Organic Promotion for Stores
Another way to perform search engine optimization is through organic promotion for stores. Organic promotion for online stores is actually a method used by an SEO-specialized company to bring your site and online store to the top of search results. They do this so that as many users as possible will purchase the products you’re selling.
Basic Principles for Organic Promotion
There are several ways in which organic promotion can be done for stores and websites. A professional and experienced site maintenance company like Digitizer masters all three principles, along with a few more “professional secrets”. These are the three basic principles that will help your site maintenance company promote your site: using attractive and relevant content on your site, perseverance in the promotion process, and maintaining site integrity.
Digitizer – Design, Development, and Promotion for Businesses
The main goal of “Digitizer” is to help as many store owners as possible sell their products online. Digitizer’s services can assist quite a few businesses and freelancers. For example, entrepreneurs can gain more exposure through organic and paid promotion. Contact us today for a quote on developing and promoting your business.
Summary
In summary, there are many things to know about maintaining WordPress sites and WooCommerce stores. For example, it’s important to pay attention to WordPress security to successfully overcome cyber attacks, and it’s highly recommended to turn to a company specializing in site maintenance to perform ongoing maintenance and organic promotion. Digitizer’s services will allow you to enjoy your business website with peace of mind.
