What is Make (formerly Integromat)?
Make is a visual automation platform that connects apps and services into automated workflows called “scenarios.” Think of it as IFTTT on steroids. Instead of simple “if this then that” triggers, Make allows complex multi-step workflows with conditional logic, data transformation, and error handling.
For WordPress and WooCommerce sites, Make is a game-changer. It automates repetitive tasks that would otherwise require custom development or hours of manual work every week.
What Can Make Do for Your Website?
WooCommerce Automations
WooCommerce stores benefit from order processing automations that automatically send order data to Google Sheets, your CRM, or accounting software. Inventory sync keeps stock levels synchronized across multiple platforms without manual updates. Customer notifications can trigger custom emails, SMS, or WhatsApp messages based on order status. Abandoned cart recovery triggers follow-up sequences when customers leave items behind, recovering sales that would otherwise be lost.
Content Automation
Content teams use Make for social media posting that automatically publishes blog posts to LinkedIn, Facebook, and Twitter. Content syndication distributes your articles across multiple platforms without copying and pasting. Image optimization automatically compresses and resizes uploaded images to improve site performance. Translation workflows trigger automatic translation when new content is published, expanding your reach to international audiences.
Business Operations
Business workflows handle lead management by routing form submissions to your CRM and triggering email sequences automatically. Reporting generates weekly automated reports from GA4, Google Search Console, or WooCommerce without manual data collection. Invoicing creates and sends invoices automatically on order completion. Data backup schedules regular exports of critical business data to cloud storage for disaster recovery.
Make vs Zapier vs n8n
| Feature | Make | Zapier | n8n |
|---|---|---|---|
| Visual builder | Advanced (flowchart) | Linear (steps) | Advanced (flowchart) |
| Complexity | Complex workflows | Simple automations | Complex workflows |
| Free tier | 1,000 ops/month | 100 tasks/month | Self-hosted (free) |
| Starting price | $9/month | $19.99/month | Free / $20/month (cloud) |
| WordPress integration | Native module | Native integration | HTTP/Webhook |
| Error handling | Built-in routes | Basic retry | Built-in |
| Data transformation | Advanced (functions) | Basic | Advanced (code) |
| Self-hosting | No | No | Yes |
Pricing
Make offers four tiers. The Free plan includes 1,000 operations per month with 2 active scenarios. Core costs $9 monthly and provides 10,000 operations with unlimited scenarios. Pro runs $16 per month with 10,000 operations and priority execution. Teams costs $29 monthly and adds shared workspace and team collaboration features. Operations are counted per action in a scenario, so a 5-step scenario triggered 100 times uses 500 operations.
Real-World Example: E-commerce Automation
Here’s a scenario we built for a WooCommerce client. The workflow triggers on new WooCommerce orders. It creates an invoice in Sumit (Israeli accounting software), adds the customer to a Flashy segment for targeted marketing, updates a Google Sheet with order data for the finance team, sends a Slack notification to the fulfillment team, and if the order exceeds ₪500, creates a task in Monday.com for VIP follow-up. Total setup time was 2 hours, and it saves 15+ hours monthly in manual processing.
When Make Isn’t Enough
On the downside, Make has limitations. Real-time requirements can’t be met since Make runs on intervals with a minimum of 1 minute. For truly instant responses, webhooks or custom development work better. Heavy data processing with large datasets exceeding 10,000 records may hit operation limits quickly and become expensive. Very complex business logic with intricate branching and decision trees may be better served by a custom solution with proper testing and version control.
Need help automating your WordPress or WooCommerce workflows? Contact us for a free automation consultation. We’ll analyze your processes and build custom Make scenarios with proper hosting and maintenance to keep everything running smoothly.
