Planning & Strategy

Website conversations get easier when the basic terms stop sounding like code. This glossary explains common words such as domain, hosting, DNS, SSL, CMS, plugins, backups and SEO in plain English, so business owners can follow a build discussion without becoming developers.

A landing page works best when one audience, one offer and one action need a focused path. A full website is better when the business must explain several services, build trust and support search over time. This guide helps you choose what to build first and when you need both.